One lightbulb. Bright idea.

One lightbulb. Bright idea.

Sometimes a solution to a problem is so simple, it seems it can’t possibly be true. The problem is air pollution. The public health department of the City of Toronto reported this week that 1700 people died in the city last year because of complications from air pollution. 6000 more were admitted to hospital for the same reason. The cost to taxpayers is in the billions of dollars. The matter of why the media is not declaring a national crisis over ?r?pollution (as they have with SARS and West Nile) is another story entirely. And it seems like an insurmountable problem. Not so.

Change one light bulb in your house.

If every household in Canada replaced one standard light bulb with an energy efficient compact fluorescent bulb, the reduction in air pollution would be the equivalent of taking 100,000 cars off Canadian highways.

Compact fluorescent bulbs cost a bit more than ordinary bulbs, but they use a fraction of the energy, and last 10x longer. They are now available just about anywhere: Canadian Tire, Home Depot, etc.

How many Canadians does it take to change a light bulb? We’ll see.

Great energy tips from the Energy Star web site.

Take the “Calculate your emissions” test to find out how much hot air your life produces.

Why doesn’t the Canadian government produce TV ads like this?

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