It’s difficult to describe what happens when you give someone a light bulb and they suddenly realize that what they do matters. That small, simple actions add up. That huge, global issues are not insurmountable.
You have to experience this to believe it. Put an energy efficient bulb in someone’s hand and explain that screwing it in will save them $50 and cut 100kg of greenhouse gas from the sky. Folks get it. A light goes on. Many people actually smile and say, “I can do that.” And that’s the point. Power.
We’ve seen how quickly people get this. Everyone can. Changing a light bulb is a switch that can be thrown in Ottawa for grassroots action across Canada. We’ve had a setback this week, but it’s not over. We’re not giving up.