Why do new TVs have to sing a little song when you turn them on? Seriously. Who thought that up? Imagine yourself in the board room that the idea was first presented: “Customers will love it, like the TV saying ‘Thanks for turning me on!’
It’s the fifth anniversary of Project Porchlight today. Five years ago this morning Suzy walked a hand-written application form over to City Hall to register Porchlight as a not-for-profit organization. We debated whether the $90 fee was a good investment …
Five years later I spent the afternoon on a conference call with a team of communications managers in New Jersey discussing the new fridge campaign. It’s funny to hear otherwise very serious and strategic people say Gobble Gobble Gobble over and over.
From the “How did that happen” department: My new neighbour and friend Gareth was over on Sunday. We were standing in the driveway chatting about on-demand hot water and structured insulated panels as the kids played in the street. It’s a quiet street, and we’re both middle-aged homeowners. We turned to walk toward the house and as we entered the garage he stopped and picked up my grandfather Weale’s ring off the ground. I have no idea how it got there, but there it was, sitting on a pile of bright red and browning leaves on the slope toward the drain. Grandpa died in 2000. The ring had been missing for ages. It’s nice to have it back.
