A fool is thirsty in the midst of water. – Ethiopian Proverb A current TV commercial shows a young woman sitting at the shore of Lake Ontario. With her back to the view, she scrolls through options on a cell phone, choosing Joke of the Day. Suddenly the camera swings around, catching the smoggy blue Toronto skyline in the background as she rolls back roaring in laughter. As I’m watching, I think: Don’t fall in the lake! One day, not too long from now, this kind of advertising will be seen differently. Our society has spent billions on technology we don’t need while we neglect the basics, such as clean…