• Blog

    Sometimes the simple things…

    My super team at One Change has been working on a water campaign for about a year. We’ve got energy nailed (or screwed) with bulbs as the catalyst action. Like the light bulb is to the house, the tire gauge is the car, the simplest first action. The sound the tire gauge makes (Psst!) is the call to action of fuel efficiency. That works well. But then there’s water. I thought we had the scoop on water a year ago when, with great fanfare, I flew to Alberta to present an idea to the Alberta government. Minister Renner’s a great guy, and when I showed him the vinyl toilet tank…

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  • Blog

    Walden

    I’m having powerful cabin dreams. Usually this doesn’t happen until February/March. I decided years ago that this annual phenomenon indicates that I’ve been away from Walden for too many months — that I need to get back to the woods. But this year, the dream is different. I’m moving stuff around. I’m discovering new rooms or whole new floors that I didn’t know were there. Sometimes the world around is blanketed by melting snow. Like always, Dad makes an appearance. He’s been gone for 9 years but he’s there in the woods. Usually he talks to me in the dreams. This year he’s just watching as I explore.